---
title: Sample - Convert visitors with a HubSpot landing page
---

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# Welcome to your HubTheme Landing Page

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![howtorun-280](https://static.hsappstatic.net/content_shared_assets/static-1.3983/img/howtorun-280.png)

A great landing page conveys the value that a visitor will receive in exchange for filling out your form. What's in it for them?

Your landing page should be:

- Short
- Concise
- Clean

 Bullets work great. So does header text.

In HubSpot, the Landing Pages tool is closely linked with the Forms and Call-to-Action tools. [Create a call-to-action](https://app.hubspot.com/content/1625890/cta) to get visitors from your website and emails to your landing page. [Use a form](https://app.hubspot.com/forms/1625890/) that generates leads and asks the right questions at the right time.

Need help? [The landing pages user guide](http://knowledge.hubspot.com/landing-page-user-guide) is a great place to start.

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