According to Wikipedia, web development is the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing a simple single static page of plain text to complex web-based internet applications (web apps), electronic businesses, and social network services.
The importance of Web Development.
Since the commercialization of the web, web development has been a growing industry. The growth of this industry is being driven by businesses wishing to use their website to advertise and sell products and services to customers.
In practice, many web developers will have basic interdisciplinary skills / roles, including:
WordPress was launched in 2003 as an open source platform. Today, it has been the most popular open source Content Management System (CMS) that is used by approximately 75 million websites. It is free to install, deploy, and upgrade. There are thousands of plugins and templates that power a flexible and simple interface, which reduces development costs and deployment time.
The advantages of using WordPress are huge! WordPress can be self-hosted, that is why there are no costs associated with downloading, installing, and upgrading. There are currently more than 50,000 WordPress plugins, most of them are free, such as slideshows, contact forms, SEO optimization, etc.
In terms of SEO, it is 99% SEO friendly, according to Google. Google and all search engines show and rank websites in search results on the basis of various predefined parameters. The more parameters you fulfill, the better your website ranks in search results. What’s good about this is that WordPress takes all the SEO responsibilities that a CMS is supposed to fulfill. There are various SEO plugins available to help improve search visibility of your website.
Want to know more why WordPress seems so effective and popular? WHY DO WE USE WORDPRESS FOR OUR WEBSITE?
Nowdays, a website is an investment to your business. Without it, how do you expect people to find you online? With so many website builders, fining the right one can be tricky. If you’re considering WordPress for your new website, here are the things you need to know about, and the many advantages of using WordPress.
What is ecommerce? Electronic commerce, or “ecommerce” is the process of buying and selling physical items online. For a lot of people, it has already replaced the brick-and-mortar stores as their preferred way to shop. With the rise of mobile devices, ecommerce has also risen. It was estimated that mobile will account for around 70% of all ecommerce traffic by the end of 2018. Not only that, but social media sites like Facebook have further helped ecommerce gain popularity. It was reported that Facebook was able to generate an advertising revenue of $9.16 billion in the second quarter of 2017 alone, and 87% of its overall advertising revenue comes from mobile devices. That is also why a lot of social media sites merge with ecommerce platforms so that a lot of people can integrate ecommerce into their daily shopping habits.
The main purpose of ecommerce for businesses is that it allows businesses to reduce its costs by limiting the expenses of owning and running a physical store. It is considered as a faster and more convenient way than most traditional business transactions. Also, it can reach consumers in areas where geographical barriers would have prevented the expansion of a physical store. Not only that, but it can also allow you to reduce costs by offering more options to the customer as it allows customers compare prices with the entire world, without leaving their homes.
Nowadays, there are a number of entrepreneurs whose online businesses depend on WooCommerce. Those who trust their online stores to be on WordPress are on the right track. Read on and you will discover why WordPress e-Commerce websites are better than on any other platform.
Every entrepreneur knows that a website is one of the most important things they need to have if they want to keep up with everyone else. That is why a well-balanced website must have certain essential elements before it could be said to be successful. The question you must be wondering is: what are the most important pages to have on your website? Will this truly improve my website’s conversions? Simple enough, if you do take some time to explore and observe, the most visited pages are usually the important ones such as:
The main source of revenue for your websites will often be the visitors and how it can sustain traffic. This determines how much your website is trending and how much future profit you can be possibly making. The problem is that not all traffic is good traffic. The quantity of traffic will not always translate to success for your business. The truth is that every website is different and can create a different kind of web traffic thats caters to their client's needs. There is a superficial type of traffic that does nothing for your website as it quickly enters and leaves in a flash. This is where quality over quantity comes into play as it’s better to have adequate valuable traffic than having tons of useless traffic. You should be able to know how to analyze your traffic, determine what needs to be adjusted and improve on those said areas.
Is your website receiving the amount of visits and recognition you want? If not, then you must be wondering what mistakes you’re making. You have done everything that you can to lift up your rankings and improve your traffic by obeying SEO rules and content marketing trends but still nothing seems to be working. Maybe you've been wondering how to redo a website.
But we’re not going to stop there. Here are some great tips that will help you redo your website more effetively, and prevent you from making mistakes you could easily avoid.
What's the first thing that comes to mind when you hear the word ‘bounce’? Maybe you think about a ball bouncing which may sound fun. But what is a bounce rate in web analytics? When it comes to web analytics, a bounce rate is when a potential customer visits your website and leaves right away.
In other words, they 'bounce' off your website, either because they didn't find what they were looking for or they didn't feel comfortable navigation on your site. This why it's important to know how to make your users stay in your website and focus on the conversion. Read on and learn how to make this happen.
Let’s say you have developed an awesome website for your business or organization. You have added high quality content, revised the design and received good feedbacks. At this point, YOU are now ready to share your site to the rest of the world. You’re confident that all your pages and contents will show up straightaway in Google search right? Well, not quite. But we can definitely give you a few tips to get your website listed on Google. Read more to learn why and how to submit your website to Google.
As mobile-friendly as we are today, there are still certain setbacks that need to be addressed. Should you focus on building a mobile-friendly website or a mobile app? Many assume that they are the same thing but they’re not. So what is the importance of a website over an app? Unfortunately, that’s not an easy question to answer as there are many factors to consider, such as which one gives the higher reach, which one works best with social media and which one is more searchable.
Some might assume that creating apps are better than creating mobile-friendly websites, however this is a misconception. Mobile-friendly websites still are of use to users especially for those who are always on mobile.They still work on any device just like apps and function similarly to their desktop websites. You also have to think that apps are often used by loyal customers who are confident of your services, it’s your job to convince them that there is value in downloading and retaining the app in their devices. After, everything else such as social media, advertising, and others that are involved in your customer engagement will fall into place.
Just because your website has been completed doesn't mean you're done and can forget about it. Responsive? Adaptive? Mobile-Friendly? All these terms can seem confusing. Experts know the difference between these sites. If you think all these terms mean the same thing, think again.
It's been a year since the industry was shocked when Google made a switch in the mobile searching algorithm. From then, Google has been in favor of mobile-friendly sites. So, how do you understand the term? It simply refers to a website that works in mobile devices and smaller screens.
Google announced the update a couple of months prior to the change. But people have already been given tips in increasing mobile-friendliness, such as getting rid of software like Flash, which is no longer common in quite number of devices. In addition, the text has to be big enough for viewer to read information of your product or business without zooming. It's also important to have buttons and particularly links with enough space for so your visitor are not clicking on the wrong button by mistake.
Although it is obvious that a mobile-friendly site refers to websites that are designed and fit for users browsing on their mobile devices, responsive sites are always mobile-first. In other words, these are the sites which respond based on which particular device you are viewing from. Think on opening a site using your desktop computer where you see different interfaces or layouts. Mobile-friendly site allows you to browse on a smaller scale. Thereby, users should be able to see the entire page without even scrolling.
Mobile responsive websites simply means that they translate to a better version of a single-column layout to any mobile device. Although both may have similar features, there is no responsive site that has no same characteristics to that of the mobile-friendly sites.
Mobile responsive is similar to mobile adaptive. However, both are distinctive when it comes to practice. Believe it or not, these two knows to change dimensions depending on the size of the user's mobile screen. If responsive websites learn to adjust on any screen your device have, adaptive mobile websites only adjust to a few selective points. Marketers inform their webmasters that they have to create a sole size for your site. Adaptive websites may have a number of different layouts, but there has to be just one main one.
Regardless of the size of your business, whether it's a start up, a small company, or a large size company, owners always want to find ways to take the lead. Nowadays, there are quite a number of ways on how to create the buzz or spread information about your product or service. One of the best places to begin your connection between your business and your customers is through your website on their mobile devices. Read here to learn what you should know about mobile friendly websites.
Again and again we have heard the same thing: websites should be responsive or else search engine sites won’t consider you. Unless you have been hiding under a rock, a few months ago Google changed their algorithm to give more focus to their users who are always on their mobile devices. Many have called this the mobile-geddon and there is a good reason behind this nickname. To put it in simple terms, any website that is not optimized, or rather mobile-friendly, will be penalized. What this means is that you could either lose your hard-earned ranking or be bumped down in the search list. If you have worked so hard to get your website to where it is right now this is something that will really harm you; after all, who wants to see their hard work go down the drain?
We now live in a world where mobile internet is dominant. Gone are the days where we can only access the internet at home. As a matter of fact, this year, Google has reported that 52% of search traffic come from mobile devices. This means that web design compatible for mobile devices is not a luxury anymore, but instead a necessity. Even though mobile internet is dominating the majority of online users, it is still important to consider all users. With that in mind, here is what you need to know about mobile web design.
Being found on the internet is not a new phenomenon for inbound marketing experts. As a matter of fact, being searchable is one of the main principles of inbound marketing. Today, inbound marketing continues to evolve as customers begin to change their daily habits and new technology is being introduced.
According to the 2016 State of Inbound report, roughly 66% ofmarketers agree that evolving and growing SEO is one of their top priorities that they set for 2017. While Google's algorithm continues to evolve, gaining SEO momentum in the future will require marketers to change their focus. Read more to learn how mobile and voice are the future of SEO.
Mobile Commerce is growing and dominating the online world today. The number of people resorting to mobile shopping gradually increases every year. If you’re still not on mobile, then you business may be behind and it’s time to think what benefits it can bring to your business.
In the last two years, mobile use has exploded, and you don't want to get left behind. Mobile marketing received an important update in Google’s algorithm where mobile-friendly websites are to be rewarded, and those which are not fully optimized for mobile searching are to be penalized. Since the announcement of the update, the number of search queries on Smartphones increased exceedingly and immediately surpassed the search queries on tablets and desktop computers.
In 2016, Mobile Commerce makes up 34% of all transactions globally and it’s predicted to increase 31% more by this 2017.
Mobile commerce has shown an astonishing growth since 2015. The significant growth of mobile commerce is exhibited in the amount of business services that are available on mobile devices. From mobile money transfer, mobile ticketing, mobile vouchers, coupons, loyalty cards, content purchase and delivery, mobile marketing and advertising, smartphone applications for mobile purchases and phone payments, mobile banking down to mobile browsing.
Generating leads means that you will need to optimize your website for lead generation. But in order to do so, it is no walk in the park. Unfortunately, optimizing your website clearly does not mean that it will just take a few clicks and you're good to go. Instead, you will need to make a more strategic approach so that you can ensure that you can generate as many leads as possible. There are tons of ways that you can optimize your website for lead generation and you might be surprised that some of these actually work.
Getting people to visit your website can be a bit challenging, mainly because there are thousands of other websites today. To successfully grab your target audience, you need to know your product or service well enough which requires great effort to be put into action.
This blog will help you reach your goal with great ways to make people visit your website. By following these simple tips, you will be able to boost your website and let the audience know your presence.
A successful SEO campaign is measured by a steady, ongoing and boost of organic traffic. This means that your website is gaining a number of visitors from organic searches.
There will come a time when your website’s level of organic traffic starts to decline and even refuses to increase further. But that’s normal and temporary; it’s a natural result of a long-term landscape of an SEO campaign, affected by many factors.
But there is frightening news that brings a more troubling effect with it - it’s when your website receives a steady decline. When that happens, you really need to find out what's going on. Read our blog to learn what to do if your website organic traffic is falling.
Business owners nowadays are strategizing inbound marketing into their business to generate a number of visitors to their website. It's essential that you and your team focus not only in gaining visitors on your website, but also converting them to customers. It may sound easy, but we understand that it's not. Read here to learn why you are not converting your website visitors.
When a consumer visits a website, there are a few things they're going to look at. First and foremost, they're going to check out the web design. This is especially true seeing as how Northumbria and Sheffield Universities have found that about 94% of a user's first impression of a website is based on design. But design isn't everything -- consumers are also going to notice how long a page takes to load. Page speed is becoming increasingly important in today's fast-paced world, and here is an article is going to discuss a few reasons why.
Mobile commerce is growing around the world, and mobile devices and tablets are taking over the market today. Business owners are starting to understand that the key to future success is to adapt and optimize their website for mobile search. Regardless on whether your website is on mobile or not, the following mobile marketing statistics you should know will enlighten you about the advantages of going mobile today, and how it could benefit your business in the coming years.
Right now, you might be wondering what https is and why there is a need to add an “s” to the term. To simply answer that question, the letter s stands for SSL (Secure Sockets Layer), a technology that encrypts your connection to a website in order to prevent hackers from intercepting any of your data.
There are five important reasons why every website today, including yours, needs to use https on their website. Read why you should be using HTTPS on your website.
In the world of eCommerce, web security is the key to success of any online business. The reason behind is not rocket science. Consumers only want to invest their hard-earned money to businesses that has established their trust.
Nowadays, certain factors such as an insecure website can lead you to negative results. No matter how good your digital marketing strategies are, having an insecure website will keep your potential customers from having second thoughts on whether or not to use your services or products. To avoid this scenario, read here the top website security practices for eCommerce retail businesses.
Believe it or not, this is the first question an entrepreneur would ask a web developer. Fair enough. Any business owner wants to ensure where their money is going. That includes the money they spend on maintaining the company. But asking a developer this question is just like asking exactly how much would it cost you to build a house. The moment the house begins construction, the pricing for paint, doors, windows, flooring, tiles, and the other parts of the house may begin to vary. As well as complications that may lead to spending more money. Well, this is also true when creating a website.
So, how much does a website cost?
Today, websites are a very important necessity. If you are planning on opening a business, you will need to build your own site so that your customers can have something to refer to if they want to know more about your products and services. However, you may have some limits when it comes to hiring an agency to develop your website. It may be because you don't have the budget yet, or maybe because you think websites are not important. Read below to understand why your website is an investment to your business.
When you're ready to hunt for an agency to develop your own website, most likely there are several questions that run into through head. One of these questions is how much will you be spending on your website. You know that you want that beautiful, modern website with a lot of graphics, features, great usibility, and most of all, you want to make sure that your website is optimized for lead generation.
If you have found the right agency, but you think that you're overspending on your website, you may want to think twice. A well developed, user friendly, mobile website is worth every penny of it.
As we continue to mature and succeed as a company, we’ve been increasingly recognized for our work.
Whatever you do, you interact with a multitude of different perspectives every day. Why not be able to leverage them? Here in Miami, it’s important to take advantage of and relate to the different perspectives that surround us. Luckily, Decographic offers “the opportunity to have a full range of perspectives. Decographic knows the point of view of the European market, the Latin market, and the American market.”
“Decographic thinks outside of the box. The team doesn’t rely on what the client needs - they analyze every aspect of the project."
President JGA Marketing
"Decographic is always there to help us from A to Z."
General Manager Central Turbos
Through the years of providing excellent graphic design services to our valued clients, we don’t stick with what’s “good”, we push our limits into creating what’s “great” and “useful.” At our creative design agency, we look for inspiring designs that bring your brand and message to life across a wide variety of media, online and offline. From web design, to logo and branding, we guarantee our clients’ satisfaction on every project we accept, from beginning to end.
Our Miami design agency is comprised of experienced individuals in the field of graphical design and communication. We are top innovative designers who have mastered filming, painting, photography, multimedia and more.
We conduct a detailed briefing about your target audience, products and services, and desired outcome of the plan. We make sure that everything we do is aligned to where we’re going. We apply the most trending design techniques and continuously learn other possible ways to yield greatest quality.
305-594-9166
info@decographic.net
8333 NW 53rd St Suite 450
Doral FL 33166
We speak Spanish and Italian