Make the Switch to Google Analytics 4

On July 1st, 2023, Google Analytics will stop recording data. If you want to keep tracking your Google Analytics, you will need to upgrade to GA4, the new version of Google Analytics. We recommend making the switch immediately so that you have historical data from now until July 1st.

READY TO MAKE THE SWITCH TO GA4?

If you are not familiar with this process and need help from our team in migrating your analytics, we have created a package that will:

Create GA4 Tracking Code

Setup a New Code On Your Website

Provide High-Level Training on How to Use GA4 

Add Recommended Events

We have many customers that are needing to migrate.

Reserve your spot right away!

 

What is Google Analytics 4? 
Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. GA4 is a new kind of property with different reports than what you're used to seeing in Universal Analytics properties. If your website currently uses a Universal Analytics property and you want to use a Google Analytics 4 property, you will need to make the switch.
 

Frequently Asked Questions:

When will Universal Analytics be turned off?

As of now, July 1st, 2023. We don't know if it will be extended but you should not plan on it. 

Will I be able to move all my Universal Analytics Data to GA4?

Nope. That's a bummer... we know! We're also surprised that there is no way to keep that for comparison purposes. You will need to migrate your data out to a tool like Databox or Big Query. 

How long will I be able to store my data?

For Google Analytics 4 properties (non-Analytics 360 version), retention of user-level data, including conversions, can be set to a maximum of 14 months. For all other event data, you can choose the length of retention: 2 months.

How is GA4 different from Universal Analytics?

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 GA4 is event-based instead of session-based like Universal Analytics. 

The concept of views has been eliminated. Instead, Google has provided the option to create custom reports that can be accessed through the left-hand navigation in the interface. 

Some metrics, like Bounce Rate, need to be manually added and they now measure differently.  The bounce rate is the inverse of the engagement rate. A bounce is triggered when on of these conditions is not met:

  • The session is less than 10 seconds

  • The user clicked on a button or link

  • The user filled out a form

Contact Us

305-594-9166
info@decographic.net
8333 NW 53rd St Suite 450
Doral FL 33166

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