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Table of Contents

In this page you will learn about the following:

  • Introduction
    • Importance of digital marketing
  • What is SEO
    • Keyword Optimization
    • Which keyword is right?
    • What is E-commerce?
  • Strategy
    • Content 
    • Buyer Persona 
    • Call to Action
    • Social Media
    • Email
  • Conclusion
    • How much should you be spending on Digital Marketing?

Introduction

Let's start with something simple:
What is Digital Marketing?

According to Wikipedia, digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.

 

The importance of Digital Marketing.

Digital marketing's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.

What is SEO?

The concept of SEO is similar to building a structure that requires a solid foundation. Its objective is to sustain the challenges from competitors and the constant changes in search engine algorithms. 

Search Engine Optimization, or SEO,  is very important especially for digital marketers. When you optimize your web pages, including your blogs, you will be exposing your website more to people. These are the people who are actively looking for different things on the internet by using keywords that are associated with your brand, service, or product and using search engines like Yahoo and Google. But when it comes to algorithm updates, it can be pretty tricky. Google always updates its algorithms from time to time and that is why optimization is the key to really making your website more visible. Read some tips on optimizing your blog content for SEO.

It's almost impossible to improve your site’s ranking if you don't know what SEO  is. Search Engine Optimization is all about creating useful content for readers, optimizing it, and promoting it. Now, what about ‘on-page SEO’? This is simply what your website has to say to a search engine. In other words, you optimize so Google will be able to recognize your company or site. Thereby, the moment users search for a keyword related to your product, the first site that would appear in the list would be yours. You have to cover everything, from content and even the HTML codes in order to optimize for search.

When planning to attend a party and you need to buy an outfit, or when your gadget glitches and you need a local shop to repair it, or let's say you’re about to have a birthday party and are looking for the best cake in town. What do you usually do? Where do you turn to? Of course you turn to your reliable mobile device. But more importantly, you turn to your local search engine.

If you're a local business owner, you must be fully aware of how important it is to rank high on search engines. The article on this next link evaluates four important local SEO statistics that indicates the importance of local SEOLocal SEO is a useful tool used when marketing your business online. It helps companies, especially small ones, market the products and services that they offer to local consumers at the right place and at the right time.

Did you know that small and medium-sized businesses can have huge benefits on using local SEO? Even corporations with multiple locations can achieve business growth just by applying the right local SEO strategies. This article will define what local SEO (search engine optimization) is and how local SEO tips can help in boosting your online visibility and even help in generating new clients. Read more here: How Local SEO Can Help Your Business Grow

Here are: 3 key elements of a successful SEO campaign

When companies work with a digital marketing agency, content creation is going to be a heavy focus. With great content, you can attract consumers and improve the visibility of your site. Here are a few reasons why content creation is so important. 

 

Keyword Optimization

Keywords remain valuable today because they help bring targeted clients to your clients for no cost. However, many business owners who don’t specialize in SEO still have wrong perception about keywords, and their perception has been slow to change. 

It’s hard to change old habits. This is why keyword-loyalists are having a hard time giving up their wrong perception even if they don’t make sense at all. They won’t do so unless there are obvious replacement tactics available. Keywords should be utilized constructively. But sadly, most people use them unthinkingly. Keywords offer value in SEO and they can improve quality of content is selective cases. What writers need to do is identify the differences between the incorrect use of keywords and the creative application of keyword insights to deliver quality content to targeted audience

Read more on: The Value of Keywords Today

Keyword research is a process in which you use keywords to find actual terms that people enter into search engines. The knowledge on these keywords can help content strategist and marketing strategist develop ways on how to improve their website search engine visibility. Here are some tips on how to do that: How to Do Keyword Research

Marketers have to ensure that their websites are always ranking high on search engines. Google’s algorithm keeps an endless update,  so it's very important that marketers and business entrepreneurs know the right techniques in order to rank high on search engines, such as Google and Bing. The best way to do so, is by optimizing your website and taking advantage of targeted and longtail keywords to improve your website's  visibility. Read below to learn about on-page SEO.

 

Which keyword is right?

Startups and other marketers who are new in the industry may not have enough knowledge in SEO. One of the first steps you need take when you want your product or business to be seen is to master the art of keywords. To improve visitor quality and increase conversion rates, choose only relevant keywords.. Ask yourself, "what questions is my target persona asking themselves?" Say you have a key shop. Put yourself in your customer’s shoes. Then take time to ask yourself what you would search for on the internet if you were a customer. Read more here.

 

What is E-commerce?

Electronic commerce, or “ecommerce” is the process of buying and selling physical items online. For a lot of people, it has already replaced the brick-and-mortar stores as their preferred way to shop. With the rise of mobile devices, ecommerce has also risen. It was estimated that mobile will account for around 70% of all ecommerce traffic by the end of 2018. Not only that, but social media sites like Facebook have further helped ecommerce gain popularity. It was reported that Facebook was able to generate an advertising revenue of $9.16 billion in the second quarter of 2017 alone, and 87% of its overall advertising revenue comes from mobile devices. That is also why a lot of social media sites merge with ecommerce platforms so that a lot of people can integrate ecommerce into their daily shopping habits. Read here about the different types of ecommerce and why it is important.

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Strategy

What is a strategy? It is often a set of steps that aims to achieve desired results. It is something that is well thought of and brings together many factors such as business goals, resources, time tables and calculated risk factors. It is mostly applied to different marketing methods, specifically to content marketing. Read more here: why you need content strategy in your business plan.

A content strategy should include everything from brand and tone to how you will promote the content and eventually repurpose it. One thing to keep in mind is to set content goals. This is also similar to a traditional marketing campaign where the content strategy should be centered on your marketing goals. These goals could range from attracting a lot of visitors to the site to generating more leads to anything in between – as long as they’re SMART goals.

After creating the goals of your content, you need to identify the target audience. You need to know whom you’re speaking to and how you want to speak to them and where to find them. You’ll know you created great content when each reader feels like you’re speaking directly with them. Keep in mind that you should be marketing to humans who want to feel connected. A buyer persona should be the person that you want to reach with your content.

Lastly, you need to rely on the buyer’s journey. Your customers usually follow a path to a solution – this path involves awareness, consideration, and decision stages. Ensure to create content for each stage of the buyer’s journey so that no visitors will fall through the cracks and that every individual that comes to your site feels like they are receiving relevant, useful information.

For businesses that mainly use content for their advantage, it's important to remember to prioritize planning the editorial calendar and content strategy. It's important to know that having a documented content strategy is one of the primary factors that separate the most successful and least successful businesses in content marketing. That is why planning ahead is important. Check out the top 6 tips for a successful content strategy.

Online marketing is so dense and diverse that it has become a huge challenge to earn your audiences’ attention. The fact is that your inbound marketing depends in the attention from them. This means you should be considering revolutionizing your lead generation strategies across your industry to help boost and meet the needs of your target inbound market. We all know the first step to improving your inbound market strategy is by creating great content, but the second factor is where most don’t really give enough emphasis to and that is converting visitors into leads. This is easier said than done, though, as this may be a daunting task for some.

You should know first what to prioritize when taking strategy for your inbound marketing. One time, a professor made an analogy about prioritization. He challenged his class on how rocks, beads, sand and water can fit neatly into one jar. Each of those objects represents a factor that needs prioritizing. The fact is that most people would consider their audience to be the rocks. But this time, consider your audience as the water to be used to finally fill the jar after everything else was compacted into it. This means that your content is the “rocks”. This is an undisputed fact that appealing content does play a huge role in inbound marketing. This doesn’t mean you should count out the beads or what it represents as generating leads. This is what you should also give emphasis on. Creating and Implementing a Successful Lead Generation Strategy

Just like building a house requires a detailed blueprint to guide you, your website requires a plan in order to have your brand or company stand out and get the result that you need. Read more to learn how to create a successful content marketing strategy.

Think about a domino effect. Blueprints area a plan for the exact structure of the building you want to build. Websites need a content marketing strategy plan to convert visitors. 

You've probably seen a lot of business owners who have redesigned their website and late asked for advice from inbound marketing consulting agencies. The idea of changing how your site looks and then putting the right content is always a mistake. Content is first, consider it decorating your cake after you have baked it. This is what content strategy is supposed to be.  Read more to learn why you need a content strategy before website redesign.

 

Buyer Persona

Identifying and creating a buyer persona is extremely important for companies who want to connect with their audience, especially if you’re planning to create an online presence. A buyer/marketing persona is a generalized representation of the business’ ideal target audience. Creating a buyer persona can help in almost all aspects of the business – marketing, sales, product, and services – and they help internalize that the ideal customers are actually real humans.

By having an extensive understanding of the buyer persona, you can create effective content, product development, sales follow up, and basically anything that relates to customer acquisition and retention. That’s why it’s important to know how to create a detailed buyer persona for your business. With this, it will be easier for you to tailor the content, messaging, product development, and services that is specific to their needs, behaviors, and concerns. You just need to ask the right questions to the right people and present the gathered information in the business to analyze and create the right persona.

If you think that writing content that people will love is easy, think again. You have to take the most important factor, when writing, into consideration: your audience. After all, they are the ones who will be reading your blogs and purchasing your products or services. You will have to consider tools in social media management, but the question still lies on how you will be able to frame the article correctly. It all boils down to your readers. Remember, they are the ones whom you are writing for. They are your target audience.

 

Content

Blogging is one of the most efficient means of boosting your content online. A successful blog could open more opportunities to stay relevant in search engines and help customers to visit your website more. The aim here is to increase traffic within your website as much as you can.

The idea of search engine optimizing your blog or website is to create a faster and more accessible highway for customers to find you. This makes you more visible to a lot more people and creates opportunities for new clients to stumble upon you and open their interest with you.

The problem with search engines though is the new algorithm their using can be complex and can be challenging to understand. Here are some tips that can help you enhance your website on search engines.

A killer content requires brevity and clarity to ensure that the message is understood with ease. Also, it should fascinate the target audience and it should drive them to pull the trigger on a CTA. It should capture attention and should eventually lead to a mutually valuable, solution-driven call-to-action. Now, the goal is to write a clear, concise copy. To do this, there should be guidelines to follow and practice. Learn these 7 tips to write quality content.

Content creation is considered as the ultimate inbound marketing practice. Creating content allows you to provide free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement. Digital marketing services have surfaced mainly because of content. This is also one reason why design companies do not focus on the aesthetic part of the project but also on the quality of the content they do. 

By creating content, you are also generating ROI for your company because content marketing can bring three times as many leads and 62% less than the traditional marketing. It was also discovered that 61% of online purchases are the direct result of a customer reading a blog. Lastly, research has shown that companies publishing 16+ blog posts per month get 3 and a half times more traffic than those that post four or fewer posts per month. 

Content can mean business growth. That means you need to know the right content strategy for your business.

So, you want to make your audience read your blogs right? For any content creator especially, the ones who are particular with their inbound marketing strategy, good content is everything. The challenge is that even before we compose that quality content, you have to grab your audience’s attention. Your blogs may be compelling and engaging but it has to start with taking attention. There are proven and tested methods out there that will help you command their attention.

In any business, branding is considered one of the most important aspects of marketing, regardless or the size or type of business. This gives a major edge in increasingly competitive markets. A good branding not only increases the value of a company, but it also provides employees with direction and motivation and makes acquiring new customers easier. It does not only create loyal customers, it also creates loyal employees. But the question is, what exactly does “branding” mean?

Here are a few tips to help you in creating content for your target audience. 

 

Call to Action

First, let's start off by stating that CTA buttons are just buttons. They are not text, hyperlinks, gifs, memes or black holes. They are just buttons. The call to action is very important and essential so you should try to make it simpe, informative, and to the point. 

Why is having a Call-to-Action important? If your CTA buttons are generic or poorly utilized, then you will get very little attention and you will suffer the “Bad CTA” syndrome. Truth is, if you're using 'click here', 'buy now', or 'order now' as your CTA, then it might be time to start switching strategies. Having a strong CTA button on your website will help you increase user interaction as well as achieve other business goals. Learn more...

Here are the top five ways on how to create a successful call-to-action advertisement.

 

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Social Media

Social media is the most prominent platform to gain exposure and amplify awareness for your brand and all the compelling content that you’re making. People all over the world now spend at least a third of their daily time on the internet, especially on social media. We all now feel more connected as ever because we can get anything now with just a click of a button. This is also why anyone can just as easily post content and create their own brand. You should be able to realize by now that simply posting content whenever you feel like it isn’t enough anymore. There are better times to post than others. There is no general definitive answer as to what hour is the best time to post because people browse each social media platform differently, especially for businesses. Each platform has a unique identity and people experience each of these at a different pace.

Reaching success on social media is not an easy task. Where to even begin? Today, brands, public figures, and big companies take advantage of social media to lure potential customers and maintain their loyal clientele. But finding your target market and keeping them engaged and interested in your brand may not be as easy as it sounds. Read more to learn a few tips on maximizing social media marketing results.   

Social media platforms aren’t just pure public display of entertainments and news anymore. It is now one of the most convenient and fastest ways to connect and reach people around the globe. Business owners are making sales in two folds through social media advertisements. As time evolves, more and more people are engaging in online businesses and marketing because of the fact that millions of people are audiences of these social media channels – which means, a wide rage of target market are here 24/7.

Influence, Credibility, Give and Take.

“Selling is essentially a transfer of feelings," says Zig Ziglar, a motivational speaker and salesman. What we are transferring is feeling of happiness and excitement when we sell something to our clients. The social media market can be a cut throat business, and marketing your content can be challenging. Successful content creators have a tested marketing formula that helps them maintain consistent output. The problem is that some creators that do fail or have a hard time winning over viewers or followers haven’t realized what marketing strategy they should take into account.  These are some scientific and psychological strategies that can help boost your sales.

What looks good for you may not be even enough to catch people’s attention. You have to bear in mind that thousands of brands online are fighting for the same clients’ attention. Your own brand should know how to stand out from all the rest. Social media marketing is a cutthroat world, so you have to be prepared. We’ve gathered the best tips and tricks so your brand can finally stand out and be successful

Every year, we aren’t just getting into another set of 365 days. With a new year, always comes a new trend – may it be a new hairstyle, a different fashion trend, a whole new look, or a ew way to capture your target market’s attention. This new year, what social media trends do you think brands should watch out for? Here are some!

Best Times  to Post on Social Media in 2019

 

Email 

Email marketing has been around for a very long time, and it was one of the first digital marketing method used. If you are new to the digital marketing world, you would know that email marketing campaigns is one of the most effective ways of reaching out to millions of people around the world in an instant. While there are some who find it easy to use emails as a marketing tool, there are some that also struggle in using emails especially if they are new to the digital marketing world.

A successful email marketing strategy means sending emails to prospects who actually want to hear from you. The problem arises when your email tends to get lost in that person’s inbox clutter – or worse, in their spam folder. This is why it is important to strategize the type of content you should create so that potential and returning customers will try to read your email.

Learn the top five effective ways on how to create a good email marketing strategy.

Just because the spam filters came into the scene, it doesn't mean that email marketing is totally over. Spam filters are meant to keep unwanted mails away from your inbox. If you build an email subscriber list with people who are interested in receiving your emails, then you don’t have to be afraid of spam filters. 

Having a successful email marketing strategy can help you expand your reach to prospective customers, but be careful as you do so. Here is how to build your email subscriber list.

To get started with your email marketing campaign, here are some ideas that can boost your sales and get more people to visit your website.

Conclusion

Digital marketing is staying for the long run as it grows and changes so rapidly. This is also why so much time and effort has been  put into social media. It has become a powerful and valuable tool when tackling the online marketing world. 

Content Marketing has become an important marketing method used by companies globally. In line with this, companies both small and big are investing in Content Marketing strategies in the forms of blogs, websites and social media promotion.

 

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Have you noticed that your website visitors leave your page a few seconds after they open it? Is your conversion rate decreasing? Then maybe it's about time to redesign your website. But wait! It's important to take care of your content first before anything else. Think that the message you convey to your audience is the center of attention on your website. Color and design will only serve as the background. But all these combined will enable your prospects loyal customers to explore your website.

Both of these concepts, content marketing and business strategy, are commonly intertwined in the world of digital marketing which then results to content strategy. Rings a bell? If you are not quite familiar, content strategy can be considered as the framework of an effective and successful marketing blueprint. It is a top-level vision that serves as a guidepost for future content development which aims to deliver a specified business goal.

When it comes to content marketing, it's important to define your target audience by knowing their wants, what they want to see and hear, the media they are consuming, their interests and lifestyles, their pain points and a whole lot more. All of these should be answered so that you can establish your brand to them.

A call-to-action is part of the marketing advertisement that tells the target audience the result of clicking on the PPC ad. To make your audience click the ad, you need to put enough information that you can provide to potential customers with your CTA. This is to let your audience know what to expect when they click the ad. Having an effective call-to-action can increase customers in the long run, that's why this is becoming a popular marketing tactic for a lot of companies.

 

How Much Should you be Spending on Digital Marketing?

Spending money is a great risk in business. How much should you be spending on content marketing? Has it ever worked for you? Is it giving back reasonable ROI? Questions like these can sometimes put you in a state of confusion.

Before you start your calculations, you need to make sure that what you’re doing is really content marketing. Some business owners mistake content marketing as branded content. Remember that in content marketing, you are giving answers to questions, solving problems, and reach your audience at every stage of the sales funnel.

 So here’s the part where everything gets serious. 

“Their customer service is top-notch.”

Andrew Faith Owner, Faith Freight Forwarding

“Their work has positively impacted our business.”

Daniela Guaraciaba Owner, Depot Furniture

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